LOST INSIDE, MIGRANT DEATH CRISIS AWARENESS CAMPAIGN
Making Movies, Humane Borders, Professor of Political Science Brad Jones (UC Davis) and immigration journalist Tina Vasquez (Rewire News) are launching LOST INSIDE, an awareness campaign around the migrant death crisis and the injustices at the detention centers at the US border. LOST INSIDE combines music with the movement, creating a series of informative social media videos set to the Making Movies song "Cómo Perdonar" that show important facts not often reported, while simultaneously connecting the viewer to organizations and ways they can help raise awareness and save lives. Each donation helps to make this campaign a reality. Thank you in advance fo your support!
The Strategy
Using customized Facebook and Instagram ads targeted for maximum reach, the viewer can watch the content and connect to programs in their local community. Making Movies' song Cómo Perdonar and the buzz around the artist and the song's collaborators will be leveraged to expose this message locally and nationally.
Online Marketing
Market
Campaigns
Budget (per market)
Price per 1000 Impressions (CPM)
Estimated Impressions
Facebook/Instagram Ads
Nationally
25
$1250
2.20*
11,363,636
Facebook/Instagram Ads
Kansas City Area
25
$1250
2.40*
4,545,454
The Song
"Children have been torn from their families, relocated to foster homes and even lost in the system... [it] sparked global outrage and anguish, which are the central themes of “Cómo Perdonar," an emotionally-charged new single from Kansas City rockers Making Movies, who poignantly ask: How can we as a society forgive such cruelty and injustice?"
Humane Borders, motivated by faith and the universal need for kindness, maintains a system of water stations in the Sonoran Desert on routes used by migrants making the perilous journey here on foot. Our primary mission is to save desperate people from a horrible death by dehydration and exposure and to create a just and humane environment in the borderlands. We locate our water stations on government and privately owned land with permission from the landowners.
Professor Brad Jones’ research addresses questions related Latina/o identity and beliefs about discrimination and stereotyping as well as non-Latino perceptions of Latinos and Latino-relevant public policy, such as U.S. immigration policy.
Tina Vasquez senior reporter, immigration for Rewire.News, where she covered the U.S. immigration system and the people it targets.
